A unique brand deserved a unique name and when it came to naming Hippo&Crate, we needed to think outside the box (or crate in this case). We used influence from Hippocrates, a Greek physician who was considered one of the most outstanding figures in the history of healthcare. We combined this with the concept of the subscription service and the ‘crate-like’ box that the packages are delivered to your door in to create a truly standout brand name.